Following a request from Bord Bia's Consumer Insights Team to pitch for this Brand Creation and Packaging Design project for the food startup, Bammedia went on to develop the brand, packaging and website for what has become a very successful and innovative food brand that is retailed in Applegreens nationwide. FITFORK is a product developed by ABC Nutritionals.
FITFORK is a range of convenient single-serve high protein meals suitable for breakfast lunch or dinner. This innovative concept pairs recognisable & palatable ingredients such as ancient grains (quinoa, lentils, buckwheat) with the sports nutrition ingredient, whey protein isolate.
Bammedia developed the name FITFORK to speak to the bullseye customer, a target audience of under 30's who are into fitness but are on the move, they are busy professionals who want to snack and go, on the way to work, or to the gym.
Straddling the healthy snacks & sports nutrition markets, The brand has a sporty vibe with striped lettering and bold colours set against a monotone core colour scheme. Imagery featuring ingredients reflect the health aspect of the food product.
A simple brochure website was developed as a springboard to locate the brand online, as well as to showcase the products, and list stockists.
Packaging was developed for a core range of lunchtime pots, a range of noodles and a porridge range.