HEADSUP is an evidence based mental health education and training programme for men who are finding life stressful, have issues with unemployment, feel isolated or lonely and wish to learn ways to improve their wellbeing. HEADSUP is run by South Dublin County Partnership, who tasked Bammedia with rebranding and building of a new informational website.
The HEADSUP approach is all about supporting the person to empower them to regain control of their lives. We interpreted this by highlighting the individual, the U, the person that HEADSUP speaks to.
In our logo, the letter P literally supports the U in place, and the U is again spelled in this casual and direct way in the tagline.
in our marketing materials the photographs chosen represent typical Irish men who frequent the service. We have surrounded them with a positive statement "I'm back on track" echoing the testimony of the previous participants of the course.