The Pantryist is a start up mindful snacking company, grown from the personal weight loss journey of its’ founder Susann Sullivan. Susann attributes the success of her own astonishing weight loss story to her oat filled, chocolate covered, super tasty snack balls, which total 100 kcal each. You have to taste them to believe it.
To make the jump from local market to supermarket shelf, the brief to Bammedia was simply to create a new brand identity and packaging design that embodies the enthusiasm of its’ founder and the energy of these “oats-so-yummy” snack balls.
Susann’s weight loss journey provided invaluable insights that steered the overall design direction and brand voice. We were inspired to learn that mindful eating and treating rather than restrictive dieting is crucial to long term weight loss success. For this reason we decided not to shy away from the aesthetic of the chocolate / treat category, and embraced dark chocolate tones, and chocolate splatter illustrations into our brand’s visual language.
Strategically, we reinforced the idea of mindful indulgence into our tagline “my guilt free pleasure” and also with the addition of the halo on the logo, suggesting that indulgence in our snack balls is no indulgence at all, at only 100kcal a ball.
Our packaging design features a cinched in waist, suggestive of a slimmer future, whilst also allowing the beautifully decorated snack balls to be easily seen. We took colour inspiration from popular activewear that notably have panels of patterns and punchy colours.
We developed a smart punchy website to tell Susann's story, to showcase the core product benefits, as well as allowing wholesale customers to place bulk orders.
Social media graphics are a crucial touchpoint for The Pantryist, allowing Susann and her team to continue to share their brand growth story online. Bammedia developed a suite of Canva templates to allow the brand shine on social.