To develop a brand identity for eco tour agency Boyne Voyage who offer both relaxing or energetic kayaking trips along the Boyne, and alongside the majestic estate grounds of Slane Castle in Co. Meath.
Tours can be either fast paced and energetic or slow and relaxing, depending on the customers preference and ability on the water. We developed a fresh friendly and playful identity, that captures this 'go with the flow' attitude.
The curvy wavy lines are an obvious connection to the river but more so to being above or below the waterline (ie: in and out of water). There is also a purposeful resemblance to the curvy stamp lines on a postcard. Whether you are a local or a holiday maker, you will want to share a "Boyne Voyage! Wish you were here!".