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Silver Award Winner
Highly Commended (Packaging Design)
2018 IDI Awards
Nunaïa is the brainchild of herbalist Nicola Connolly who developed her business idea, a wellness beauty brand, whilst living in the harsh arid climate of Peru. Immersed in Peruvian botanicals, Nicola was inspired to create a range of beauty products with these active ingredients. As a strong believer in wellness and ethical consumption, Nicola also wanted to bring a sense of holistic wellness and sustainability to her ‘green beauty’ brand.
Our task was to craft a tagline, create a visual identity and design a range of premium packaging that told the brand story, summarised the ingredients / benefits, was clearly organic and radiated with the brand essence of wellness and authentic ‘beauty within’.
The overall brand aesthetic is calm and tranquil using matt finishes and natural materials offset against a bright vibrant turquoise. The illustrations that adorn the packaging were hand illustrated by Bridget to reflect the key active ingredients; Sachi Inchi and Maracuja plants.
The debut product was the Nourishing Radiance Serum. The basis of this award winning packaging concept was to create a beautifully crafted rigid protective box enclosing the ‘beauty within’ – the delicate precious oil. As well as offering obvious protection in transit, our rigid box and indeed the dark Miron glass bottle were chosen to reduce the amount of UV light hitting the oil, as this would reduce the potency of the active ingredients over time. The rigid box has an additional panel to create an unboxing / revealing element for the customer.
The Ground & Glow Gift Set is also an Award winner, having placed Silver at the global Pentawards Packaging Design Awards in 2021. This cutting-edge, sustainable packaging solution is made from mycelium technology, which means that each outer box is grown, is 100% biodegradable and home-compostable. It also looks amazing!
As an ethical minded and sustainability focused brand, we have deliberately adopted the 'reduce, reuse, recycle' school of thought. We encourage repurposing of our packaging with the glassware & rigid boxes making great jewellery boxes and vases. If you look inside the Reusable Facial Cleansing Ovals, you will find beautiful mirror side positive affirmation cards ready for you to cut out at home. The outer sleeve that acts as a closing device for the Ground & Glow Gift Set also doubles up as a Ritual Card, detailing a mindful facial that you can do at home for the ultimate at home eco spa experience. And of course we aim to always use recyclable materials as well as compostable materials where we can.
“We knew from the start that getting the brand strategy and positioning right was critical to the success of our business. As soon as we met Bridget and her team we knew they were the right choice. From day one Bammedia have understood our vision and have fully supported us in creating an award-winning brand with stunning design. We consider them a core part of our team now and they are an absolute pleasure to work with.”
NICOLA CONNOLLY - FOUNDER AND CEO OF NUNAÏA BEAUTY