IDI Ireland 2022 Award Winners for PACKAGING: FOOD & DRINK (Visual Communications)
Fire & 5th is a new to market, non alcoholic, spirit alternative. It is a an invigorating botanical drink expertly blended to stimulate the senses and unleash energy. Unlike other non alcoholic drinks, this drink has a real kick, a punchy taste that stimulates your tastebuds and makes the drinker feel energized, ready to dance the night away. Bammedia was tasked to design a striking brand identity and bottle label that helped the product make an impact on shelf and in bars. Two keys asks from the client were to demonstrate the product's key USP, heat, kick, stimulate the senses, and 2) that communicate the social story of meeting up, criss crossing of lives in a busy world.
The brand and product is targeted at Millennials and Gen Zers, who are typically more diverse and progressive than previous generations. For this reason, the design aesthetic and brand language is bold and provocative, hot, fruity and spicy.
The kaleidoscopic choice of colours and patterns were chosen for their energy and buzz, suggestive of a nightclub rhythmic city vibe.